The $1.5 Billion Fitness Revolution

The $1.5 Billion Fitness Revolution

Inside Cultfit's journey to becoming India's fitness powerhouse.

Follow-up: BluSmart’s Fall from Grace?

Follow-up: BluSmart’s Fall from Grace?

The Untold Story Behind BluSmart’s Rapid Decline

The Fall of Elizabeth Holmes: Theranos and Leadership Lessons

The Fall of Elizabeth Holmes: Theranos and Leadership Lessons

The Biggest Scandal in Silicon Valley's History and lessons from it!

From Precision Razors to a ₹300 Crore D2C Giant

A story of bold branding, smart positioning, and building trust in a crowded market.

How 3 Airbeds Became a $90 Billion Empire

The scrappy survival story that redefined global travel.

Spotify Wrapped... in Losses?

A billion users, a billion-dollar bet—and still no easy profit.

Archive

The $1.5 Billion Fitness Revolution

The $1.5 Billion Fitness Revolution

Inside Cultfit's journey to becoming India's fitness powerhouse.

Think Tank
Think Tank
Follow-up: BluSmart’s Fall from Grace?

Follow-up: BluSmart’s Fall from Grace?

The Untold Story Behind BluSmart’s Rapid Decline

Think Tank
Think Tank
From Precision Razors to a ₹300 Crore D2C Giant

From Precision Razors to a ₹300 Crore D2C Giant

A story of bold branding, smart positioning, and building trust in a crowded market.

Think Tank
Think Tank
How 3 Airbeds Became a $90 Billion Empire

How 3 Airbeds Became a $90 Billion Empire

The scrappy survival story that redefined global travel.

Think Tank
Think Tank
Spotify Wrapped... in Losses?

Spotify Wrapped... in Losses?

A billion users, a billion-dollar bet—and still no easy profit.

Think Tank
Think Tank
From a Joke to a Global Icon: The Lacoste Story

From a Joke to a Global Icon: The Lacoste Story

A tennis match, a crocodile, and a fashion revolution.

Think Tank
Think Tank
What the hell is going on with BluSmart?

What the hell is going on with BluSmart?

BluSmart is in trouble. Check out what is happening.

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Think Tank
The Monk who won't let his Ferrari get sold?

The Monk who won't let his Ferrari get sold?

learn Old Monk's lessons in Brand Loyalty & Market Evolution

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Think Tank
Did Red Bull grow wings?

Did Red Bull grow wings?

Exploring Red Bull's journey from a niche energy drink to a global branding powerhouse

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Think Tank
CRED’s Big Bet: Winning or Burning?

CRED’s Big Bet: Winning or Burning?

CRED Turned Bill Payments into a Billion-Dollar Game

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Think Tank
How Rapido Took the Bike Lane to Success

How Rapido Took the Bike Lane to Success

From Underdog to Market Leader: The Smart Moves Behind Rapido’s Rise

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Think Tank
You Probably Haven’t Heard of This Unicorn!

You Probably Haven’t Heard of This Unicorn!

But It’s Solving a Major Problem in India!

Think Tank
Think Tank
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